Our WORK
Case Studies
OTT YouTube Campaign
Rain Gutter Industry
July - September 2024
July - Base Month
| Impressions | CTR | |
|---|---|---|
| 35,0432 | 0.03% |
August - ↑ 166% CTR Increase
| Impressions | CTR | |
|---|---|---|
| 34,127 | 0.08% |
September - ↑ 100% CTR Increase
| Impressions | CTR | |
|---|---|---|
| 32,607 | 0.06% |
Campaign Objectives:
- Increase brand awareness through targeted YouTube video advertisements.
- Generate qualified leads by reaching a broad audience within specific demographics and interests.
- Enhance brand recall, favorability, and purchase intent through compelling video content and consistent messaging.
Campaign Impact:
Total Reach
101,776 total impressions across the campaign period
Performance Improvement
CTR increased from 0.03% to peak at 0.08%, showing significant audience engagement growth
Geographic Impact
Successfully reached target markets in Spokane (50-mile radius) and Sandpoint (20-mile radius)
Campaign Achievements:
- Peak CTR of 0.08% achieved in August, 166% improvement from July
- Maintained strong impression volume throughout campaign
- Sustained CTR improvement over baseline through September
Campaign Objectives:
- Increase calls, conversions, and website traffic to drive more customer engagement.
- Boost impression share and search volume to stay ahead of box stores and new chains.
- Generate quality leads through targeted paid search efforts focused on ideal demographics and geography.
Campaign Impact:
Target Audience
Homeowners, age 25-54 with household income over 75K
Interests
Landscaping, patio designs, outdoor fire pits, rock-scape, irrigation, outdoor lighting
Geographic Reach
30 miles surrounding business location
Campaign Achievements:
- Consistent high CTR above 6.5% throughout peak season
- 60% increase in conversions from March to May
- Maintained 75%+ top of page rate across campaign
- Growing impression share reaching 13.85% in May
Paid Search Campaign
Landscaping Industry
March - May 2024
March - Base Month
| Impressions | CTR | |
|---|---|---|
| 18,749 | 6.77% |
| Converisons | Top of Page | |
|---|---|---|
| 33 | 75.62% |
April - ↑ 36% More Conversions
| Impressions | CTR | |
|---|---|---|
| 18,445 | 6.61% |
| Conversions | Top of Page | |
|---|---|---|
| 45 | 79.68% |
May - ↑ 60% More Conversions
| Impressions | CTR | |
|---|---|---|
| 18,066 | 6.84% |
| Conversions | Top of Page | |
|---|---|---|
| 53 | 77.34% |
Social Display Campaign
Restauarant Industry
December 2024 - February 2025
December - Base Month
| Impressions | Link Clicks | CTR | ||
|---|---|---|---|---|
| 219,610 | 1,206 | 0.55% |
January - ↑ 35% More Clicks
| Impressions | Link Clicks | CTR | ||
|---|---|---|---|---|
| 336,966 | 1,634 | 0.48% |
February - ↑ 31% More Clicks
| Impressions | Link Clicks | CTR | ||
|---|---|---|---|---|
| 324,547 | 1,581 | 0.49% |
Campaign Objectives:
- Drive link clicks and increase engagement through targeted Social Display ads.
- Reach adults aged 20-54 interested in food delivery and fast food services in Spokane and Spokane Valley, WA.
- Boost visibility and awareness for local restaurants and delivery services by maximizing impressions and click-through rates.
Campaign Impact:
Target Audience
Adults 20-54 interested in food delivery services and restaurants
Interests
Food delivery apps (UberEats, Postmates), major restaurant chains, fast food, online ordering
Geographic Focus
Spokane & Spokane Valley WA, excluding Cheney
Campaign Achievements:
- 881,123 total impressions across campaign period
- 4,421 total link clicks generated
- 35% increase in clicks from December to January
- Maintained consistent performance through winter months
creative DESIGN SERVICES
OUR CLIENTS LOVE THE WORK WE DO, AND YOU WILL, TOO.
Landscaping, Deck Additions, Pool and Hot Tubs Installations Client - Google Ads Campaign
The client has many different profit centers but is mainly known for pools. They wanted to be in front of customers at the bottom of the purchase funnel.
By using Google Ads, we were able to place our client in front of the users that mattered the most to them. Phase 3 Digital used keyword optimization, competitor analysis, strategic creative, and adherence to Google Ads best practices to achieve their advertising goals.
RESULTS:
49,108 Impressions
1,298 Clicks
2.64% CTR
Dog Daycare Facility Client - Page Skin and Pencil Ads Campaign
Local dog daycare facility grew their business to the opening of a new location and wanted to reach a wide audience to promote their grand opening.
A page skin with a companion pencil ad on the home and news pages of one of our local news information websites, offered them the reach they were looking for, and adding an extra 7-day flight for the pencil ad gave them additional frequency.
RESULTS:
815 Clicks
361,237 Impressions
.23% CTR
Local Bakery Client - Facebook Ads Campaign
The client wanted to increase awareness of their family style takeout meal options.
By using Facebook Ads, we were able to get in front of a highly targeted audience on a platform where users spend a lot of their time. While the performance and engagement metrics below are fantastic, what we really liked seeing was comments like these:
"LOVE your food. Good to know that you're doing take out. Thank you."
ONE MONTH RESULTS: ENGAGEMENT METRICS:
4,823 Link Clicks 549 Post Reactions
140,573 Impressions 34 Post Comments
11.51% CTR (All) 96 Post Shares
3.43% Link CTR
University Client - Targeted Email Campaign
An advanced degree university was struggling in their recruitment efforts trying to reach adults already in the workforce who desired to finish their degree.
A targeted email campaign to 50,000 people was deployed with strategic demographic targeting so that the messaging would reach the people who would be most likely to enroll in classes.
RESULTS:
600 visits to the University’s website.
Of the 600 visits, 90% had never visited the site before.
The University received a total of 7 applications submitted within two weeks of the e-mail campaign.
Tourist Destination Client - Retargeting Campaign
A tourist destination was looking to efficiently market to weekend travelers from neighboring markets such as Minneapolis, Chicago, and Milwaukee. Overall branding would not give them the strategic and targeted results they were looking for.
A retargeting campaign provided them with the opportunity to reach consumers actively searching for a weekend getaway. With over 200k impressions delivered for each of the 3 locations over the eight month campaign, Site, Contextual, and Search/Keyword retargeting produced the results they were hoping for.
RESULTS:
Retargeting ads that were the #2 referrer of traffic to their
website
96% of the users who came via the retargeting ad were new
users
Retargeting ads delivered 1,464 NEW users
Senior Living Center Client - Paid Search, Targeted Display and Social Display Campaigns
Client wanted to generate more inquiries, increase brand awareness, and increase website traffic for their individual
memory care facilities. They also wanted to create awareness of their new locations to generate pre-leases for new residents.
The objective was to generate a top-to-bottom purchase funnel solution that focused on brand awareness and driving website traffic from the adult children (influencer) searching for a memory care facility for their loved one. By focusing on digital marketing products that targeted these individuals based on their keyword searches, interests, and online behavior, we created a multi-pronged digital marketing plan.
RESULTS:
Our partnership with this senior living facility started with a few of their markets to build the relationship and prove
results. Over time, we have forged relationships with this company in 50+ of their markets all over the United States!
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